Before Mumsnet and What to Expect When You’re Expecting: Women’s Magazines as Sites of Information

The Perceptions of Pregnancy blog, like the Researchers’ Network, aims to reach beyond boundaries and borders, and to facilitate an international and interdisciplinary conversation on pregnancy and its associated bodily and emotional experiences from the earliest times to the present day. This week, network director Ciara Meehan looks at the dissemination of reproductive advice and information to women in 1960s Ireland.

Heidi Murkoff’s What to Expect When You’re Expecting is the biggest selling book for expectant mothers. First published in 1984, over eighteen million copies have since been sold, contributing to the book being named in 2007 by USA Today as one of the most influential books of the past twenty-five years. This household title is part of a well-established publishing tradition catering for pregnant women. As part of my current project on the everyday lives of women in 1960s Ireland, I’ve been researching the sources of information available to pregnant women, looking in particular at magazines and other prescriptive literature.

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