On 25^th May 2020 the murder of George Floyd, a 46-year-old Black American man, by police officer Derek Chauvin, sent social media into an uproar that reignited the Black Lives Matter Movement. The use of the global hashtag ‘#BLM’ was everywhere: through television, newspaper and social media news headlines. A week later, on Tuesday 2^nd June there was a viral ‘blackout’ on Instagram, where ’28 million users posted a plain black square along with the hashtag #blackouttuesday’ to support the black community.¹