How ‘Orals’ Altered the Contraceptive Marketplace in 1960s Britain

The Perceptions of Pregnancy blog, like the Researchers’ Network, aims to reach beyond boundaries and borders, and to facilitate an international and interdisciplinary conversation on pregnancy and its associated bodily and emotional experiences from the medieval to the modern. Today’s post is contributed by Jessica Borge, who has curated an AHRC- funded image gallery of 1960s oral contraceptive advertising. The gallery is available to view here.

Journal Ad [Detail], Practitioner, January 1962. Searle / 'Conovid'. By kind permission of Pfizer. Courtesy of Julia Larden, and the Wellcome Library, London. Photography by J Borge 2014 CC BY 4.0

Journal Ad [Detail], Practitioner, January 1962. Searle / ‘Conovid’. By kind permission of Pfizer. Courtesy of Julia Larden, and the Wellcome Library, London. Photography by J Borge 2014 CC BY 4.0

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